International fashion brand Kenneth Cole opened its first flagship store in India at Infiniti Mall in Malad, Mumbai. In India, the brand is partnered with Brandzstorm India Marketing Pvt Ltd. Spread over 1,200 sq ft, the new store promises a dose of retail therapy, a seamless assortment of lifestyle products, interactive decor, a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors. Kenneth Cole is looking at robust retail expansion in the country. Such move of the company is a new business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.
