In order to increase its reach, Kerala-based Kalyan Jewellers has firmed up plans to spend Rs 750-800 crore to set up 22 new stores in the next fiscal, of which nine will be in the Gulf region. The new outlets of the company will be unveiled in Chennai and Kolkata. The jeweller has also renewed endorsement contracts with Bollywood celebrities, Amitabh Bachchan and Aishwarya Rai Bachchan. The actors will be brand ambassadors for Kalyan Jewellers till FY 2017. At present, the company has a total of 77 stores across the country and the expansion plan of the company’s outlets in two metros will be an added business opportunity for the signage players engaging in in-shop displays, designs and related activities.
