JSM Corporation has lined up nine outlets from its existing bouquet of brands for this financial year. At present the group has 19 outlets across restaurant brands that the company brought into India. JSM’s portfolio includes Shiro, Hard Rock Café, California Pizza Kitchen (CPK), Trader Vic’s, Mai Tai and +91 (Plus Nine One). There are plans also open three more Hard Rock Cafés (five are functional presently) – Mumbai (Andheri), Gurgaon and Chennai – and one Mai Tai lounge (there are two functional) in Mumbai’s Kurla area (in July). The company may open a +91 outlet also. The company is looking to focus only on the three cities over the next three to five years before expanding to other cities. For signage players dealing in in-shop displays and other related activities, such outlet expansion of JSM would be an added advantage for new business.
