In a bid to promote its 3G services, Reliance Communications has launched an outdoor campaign urging the smartphone users to switch to Android on Reliance 3G to enjoy the fastest experience. This branding in line with their mainline campaign promoting the two-year collaboration with Google to exclusively market Android devices in India has been campaigning exclusively on JCDecaux bus shelters in New Delhi. Having been used on 10 bus shelters around the capital city, backlit 3D icons of the Blue Android Bot, Google Play, Youtube and Google+ are mounted on the shelter roof enhancing the visual impact of the creative to grab the attention of commuters and vehicular traffic alike.
This is the first time that the Blue android Bot is featuring in an outdoor format. The strategic selection of the sites offers the brand a perfect platform to reach their target groups. This campaign continues the new trend of the high impact roof top branding initiated by JCDecaux on the streets of Delhi. Dipankar Chatterjee, COO – Street Furniture, JCDecaux India said, “We are proud to showcase the Reliance Blue Android Bot exclusively on our bus shelters.”
