Miniso, one of the leading Japanese fast-fashion designer brands, has stepped into India with the announcement of its first store to be opened at Ambience Mall in New Delhi. The brand, which has established strategic relationships with nearly 60 countries, has stores in over 30 countries including the US, Canada, Australia, Russia, the UAE, Singapore and South Korea. Co-founded by Japanese designer Miyake Junya and young Chinese young entrepreneur Ye Guofu in Tokyo, with the former serving as chief designer, Miniso products are available over twelve categories to target every aspect of life. And the band’s arrival in the Indian market will bring a new business opportunity for the signage companies whose jobs involve in in-shop branding and signage projects.
