ITC Ltd draws plan to identify high footfall areas for more new stores. The new stores will just showcase the expanded range of ITC products and not contest with its sales channel. These stores will not compete with the channel partners. This comes at a time when ITC is betting on its newer FMCG business to generate Rs one lakh cr sales by 2030. ITC is launching over 50 new products every year and has plans to venture into every possible category. At present, ITC operates in packaged food, personal care, education and stationary, agarbatti and safety matches. The company’s plan for more high-end stores in high footfall areas will be a new business opportunity for the signage companies having the knack of in-store signage, designs and branding projects.
