ITC Hotels is foraying into retail mall and service apartments. Most of the new mega hotel projects of the company will have luxury retail space and service apartments. ITC will soon start talks with high-end retail players for renting out retail space. It will be part of ITC’s strategy to de-risk the hotel business. The hotel giant’s such step to mark a milestone entry into the retail segment will be an added privilege for a new business to the signage companies engaging extensively in the in-store displays and others.
