All beer lovers will have new reasons to rejoice now! The international concept, Belgian Beer Café (BBC), will come to India for the first time. The pilot Indian outlet of the Anheuser-Busch InBev Group initiative, which was founded in 1998, will be launched at the Inter-Continental hotel in Noida. Following this, BBC will come to Mumbai and then, Bengaluru. Work is in progress on the first BBC in Noida and the company is already working with local franchisers and different people who might be interested in picking up the concept. Such boost in the café/restaurant segment would bring in a new business opportunity for the signage companies whose activities are involved into fabrication, signage making or other related activities in this market area.
