Inca will host its first Digital Summit for Inca’s global users on May 20, 2014 – on the first day of FESPA Digital 2014 in Munich. The summit is a half day event comprising thought-provoking conference sessions, interactive discussions and quality networking opportunities. Chaired by print technology specialist John Charnock, the Summit speakers are leading print professionals, brand owners and agencies who will provide Inca users with high-level strategic information and inspiration.
Session One of the summit looks at how inkjet printing is impacting a wide range of markets, with a focus on some of the innovative, value-added applications that are possible. Then Mark Clews of Inspired Thinking Group lifts the lid on what’s driving leading brand’s marketing strategies today and the changing role of print. And Session Two will highlight Market Trends and Opportunities with a session by Till Schutte, The Coca Cola Company, looking at the power of personalisation and the Coca Cola ‘Share a Coke’ campaign in particular.
