Swedish furniture retailer IKEA announces that they will be launching its pop-up store Hej Homes in major Indian cities where it plans to start retail operations. It plans to launch at least 50 such stores by 2025. The 4,000-7,000 sq ft Hej Homes (‘Hej’ is Swedish for ‘hello’) are typically housed in areas with a high footfall, such as malls. These would house a cafe and a play area for children, and mirror IKEA’s big box retail format in a smaller size. Gradual emergence of such high-end IKEA pop-up stores in India will be an added business advantage for the signage companies whose activities include in-store branding, displays, designs, etc.
