After its successful launch in Hyderabad and Mumbai, Swedish home-furniture company IKEA is now looking at expanding in tier-II cities as a part of its phase-II expansion plan in India. The company has been developing a large format store in Bengaluru and later to develop one in Delhi as a part of its phase-I expansion plan. The stores will be completely owned by IKEA, which gives the company freedom of long-term commitment for India as well as financial freedom to invest and not have to indulge in negotiations with other stakeholders for investments. IKEA’s expansion plan will bring new business opportunity for sure for the signage companies working for branding and graphic applications in-store projects.
