As part of its entry plan for India, Swedish furniture chain announced that the company has begun talks with authorities in main cities to get a better understanding of the market. The company, which has set up a new product development centre in India, also said it is primarily focusing on textiles to enable development. The company further mentioned that their most important priority is to find the right location for our stores at the right price in major cities, with easy access to public transport (metro) and good road network. The move of the company will give new benefit to the signage companies whose activities involve in in-shop displays and other related activities.
