In order to promote high-quality branded gold coins, leading jeweler body India Bullion and Jewellers Association (IBJA) has tied up with Rajesh Wadhawan Group to retail specialised gold coins and is aiming to set up 100 stores in three years, according to a source from the a top company executive. The company has already set up a store in Mumbai and now planning to open the new 100 stores, mainly in big cities, on franchise basis that will offer coins in up to 50 grams in over 500 designs. IBJA’s store expansion move is yet another business opportunity signage players can tap for in-store designing and branding projects.
