Organisers of drupa, which is scheduled to be held from April 20-28 2021, Düsseldorf, Germany, will introduce a new online platform next month to offer exhibitors and visitors ‘an additional channel for touching base with the sector, discussing trending themes and presenting product portfolios’. The move follows the withdrawal of several high profile exhibitors from next year’s rescheduled trade fair over concerns regarding COVID-19. Sabine Geldermann, Director, drupa and Print Technologies says that they have been working long and hard on enhancing the digital offering. She adds that the pandemic has faced them with new challenges and has ultimately been a catalyst for digitisation.
With the hybrid drupa the organizers also give those visitors who are unable to travel the possibility to take part in the industry get-together. At the same time, they meet exhibitors’ needs to reach the international community personally. Via the portal the drupa platform therefore unites the global print community in a targeted manner. The portal will consist of the content formats Conference, Exhibition as well as Networking and will bring the community together, according to a press release. The drupa preview thus enables continuous exchange of information until the hybrid trade fair in April 2021, which will combine the on-site event with additional digital content.
