Recognising the growing significance of OOH consumption, Hindustan Unilever (HUL) is extending its OOH presence into the F&B consumer retail space. To start the expansion, HUL opened its first Bru World Cafe at Juhu, Mumbai on a pilot basis. The company has now added four Bru World Cafe pilot projects to its first initiative. The objective behind this move is to bring various coffee experiences across the globe, which are suited to the Indian palate. HUL’s move towards its new cafés has brought in a new business opportunity for the signage players extensively involving into this segment.
