Bollywood actor and fitness enthusiast Hrithik Roshan has launched the first standalone store of his fitness brand HRX in Mumbai. HRX is a home-grown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment, and the Mumbai store is spread over 2600 sq ft in the city’s Phoenix Market City in Kurla. The store offers over 500 products, including apparel, footwear, accessories, fitness equipment, audio, nutrition, and personal care items. Opening of such flagship store is a new business opportunity for the signage companies whose activities involve in in-store branding, designs and such tasks.
