HRX forays into offline space with first standalone store in Bengaluru

India’s first home-grown fitness brand HRX, jointly owned by Hrithik Roshan and Exceed Entertainment, is all set to foray into the offline space with the launch of its first standalone store, at Bengaluru’s Phoenix Market City. On the occasion of his birthday, Hrithik Roshan took to social media to make this announcement through a gamified walkthrough of his first store. With an increased focus on fitness among enthusiasts, the brand’s entry into the offline space will give customers and fans of Hrithik Roshan the opportunity to connect with the brand and its products at a much deeper level. HRX’s foray into the physical space with standalone store is a new business opportunity for the signage companies engaging in in-store displays, graphics and such applications.