H&R Johnson (India), a division of Prism Cement Ltd, under its partnership with Germany-based modular kitchen manufacturer Nobilia is planning to set up exclusive stores for the latter across India. The company launched second such outlet in Chennai, and said that it has plans to launch another 5-6 stores in next six months. Under the distribution partnership H&R Johnson would promote Nobilia by setting up standalone stores, while Nobilia would provide the technology support and the products. The first store was launched in Pune and in the next six months, plans are to launch 5-6 more stores with a total investment of around Rs 6 crore. Gradual launch of such high-end stores in the Indian retail market will be an added advantage which signage players engaging in in-shop designs and displays can rope in.
