HP introduces third generation of HP WallArt, which incorporates the new, innovative concept of WallArt in-store design, helping producers of digital wallcovering and wall décor applications gain new business by connecting and collaborating with retailers. HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualisation and production of customised wall decoration applications. It is free of charge for HP Latex customers and is already in use by more than 2,400 customers in 81 countries.
This latest iteration of HP WallArt helps PSPs, wallcovering manufacturers and designers collaborate more closely with retailers or eCommerce sites. The multiple direct access points to HP WallArt designer tool will help with the creation of a new retail buying experience in interior decoration stores and eCommerce sites. By using HP WallArt the selling process will be digitalised, offering a unique buying experience. For example, end users can easily visualise the final layout before making the purchase and receive the printed product in record time.
