At the 57th Annual Cannes International Advertising Festival, HP highlights the world of creative opportunities made possible by HP digital printing solutions. Advertising industry creative luminaries join HP in a seminar discussing how digital print brings content from the virtual world to life in the physical world. Panelists addressed how creatives can use the latest digital production tools to expand the creative canvas and create more personalized ‘real-world’ experiences.
Additionally, a specially designed Young Lions Zone lounge featured HP-developed elements produced using HP Scitex large-format printers. The HP lounge demonstrated the broad spectrum of size, scope and custom applications made possible by digital printing. Spanning virtually every form of printed output, HP’s Graphics Solutions Business portfolio serves the diverse needs of the creative community and its clients with consistently outstanding output, high-productivity workflow solutions, dependable partner solutions and a broad selection of ink and media options.
