After the launch of a couple of high-powered bikes, Honda Motorcycle and Scooter India (HMSI) is planning to launch a new entry-level motorcycle that will be aiming at sale volumes from semi-urban areas as well as rural areas. The second largest two-wheeler manufacturer in the country is working on the new bike which will be priced below the CD 110 range. The new bike is currently under development and after focusing on higher end options, Honda is planning to build this new bike for the entry-level customers. The bike will be sold from the company’s ‘Big Wing’ sales network, which HMSI aims to have 50 such dealerships across the country by the end of the fiscal. HMSI’s expansion plan of ‘Big Wing’ sales network is a big business opportunity for the signage companies dealing in in-store signage and branding projects.
