Since the attention of the world is now focused on London, enormous banners and huge street dressings produced by a Midlands company could be seen by more than four billion TV viewers. Birmingham-based signs and graphics specialists Hollywood Monster has been creating some of Europe’s largest ever banners which are being installed at Westfield Stratford City and the surrounding area adjacent to the major sporting venues and athletes’ village at the ongoing London Olympics 2012.
Hollywood Monster has been working alongside retail giants Westfield on the prestigious £1 million-plus project in the build up to the world’s greatest celebration of sport. It is the latest in a string of high-profile projects it has completed for the retail giant. The £1.45 billion Westfield Stratford City is Europe’s largest urban shopping mall with over 300 High Street names and 50 restaurants.
