HLL Lifecare opens ‘Moods Planet,’ an exclusive retail showroom for condoms in Kochi. The store being designed to allow customers getting tips about a healthy sex life, personally connects with their customers to remove the taboo attached to purchasing condoms. The HLL is a leading producer of condoms globally and makes around 200 crore pieces of condoms a year. The standalone store is less about selling condoms and more about disseminating information. New surge in the retail sector with the mushrooming of new format stores offers signage players to pick up new business in in-shop displays, signage graphics, branding, etc.
