Hindware Home Retail Pvt Ltd that operates home interiors and furnishings stores under the ‘Evok’ brand is exploring opportunities in other categories as part of an expansion plan. The company is also soon likely to take franchise and shop-in-shop route for the Evok brand in specialty-format stores for faster expansion across India. HHRPL, a subsidiary of sanitary ware and bathroom fittings maker HSIL, currently operates 15 Evok megastores primarily in North India along with presence in three cities in South India. Such magnification in the retail sector will be benefited to those signage companies dealing in in-store displays and signs.
