India’ s largest consumer products company, Hindustan Unilever is testing waters in the coffee shop market even as US giants Starbucks and Dunkin’ Donuts finalise plans to tap into increasing out-of-home consumption of coffee in the country. Hindustan Unilever has quietly opened a ‘Bru World Cafe’ outlet on a pilot basis at Juhu, an upmarket western suburb of Mumbai. Hindustan Unilever’s new vertical is an added opportunity for the signage companies engaging in retail sector.
