Hidesign forays into luxury line

Leading Indian leather accessories brand Hidesign is foraying into a luxury line that is exclusively styled by Milanese designer Alberto Ciaschini. Ciaschini, who has been leading the design department of Hidesign since 2004, has partnered with the finest couture embroiders of France along with the best artisans at Hidesign to bring together the luxury line of bags that will be an amalgamation of modern shapes, soft structures and bright hues. This will add to the brand`s category line and will play a pivotal role in Hidesign’s positioning as a premium luxury brand. Highsign’s new retail avatar will bring in new retail formats which will eventually be an added advantage for the signage companies, such as PSPs, sign makers and others engaging in indoor/in-shop sign systems, designs and graphics.                          

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