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Hewlett Packard (HP) launches new HP Latex 110

HP announces the introduction of its latest HP Latex 110 printer which the company proclaims to be an affordable entry into ‘latex printing’ to make a jump-start for large-format printing or signage firms, which have not yet been embarked upon the sector. This new 54-inch (1370 mm) printer is a low-volume production machine for indoor and outdoor large-format applications. Unique features of HP Latex 110 include: Sharp image quality on prints that come out completely dry for same-day delivery; Professional, high-resolution prints up to 1200 x 1200 dpi with user-replaceable, 6 color ink cartridges for vivid colours; Easy and intuitive operation with no specialist knowledge required; Automatic maintenance and front-loading features, as well as online learning tools and software assistance. The printer is currently available only in the US and Canada.

A healthier work environment – unlike solvent inks, water-based HP Latex inks used in the newly introduced HP Latex 110 are odourless as no special ventilation required while running the machine in the production facility; such features are especially vital to print-preneurs operating from their home or congested facility. This new printer is compatible to access free professional solutions like HP WallArt Software, Media Certification Program and the HP Latex Mobile app – now available in 12 languages.

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