In a bid to expand market reach, the world’s largest bicycle manufacturers, Hero Cycles, is set to foray into organised retail. With an entry into this format, the company is looking at making a presence by opening over 350 to 500 shop-in-shop exclusive retail outlets, and entering tie-ups with Pantaloon Retail India and Lodhi Sports. Their premium products will be sold at Future Group’s stores. Such an expansion move of the bicycle company will gear up a kind of opportunity that signage companies dealing in in-store displays and can rope in for new a business in the segment.
