Hermes, the first international luxury brand to open a high street outlet in India the country, believes that many other big names will follow its lead into this emerging centre of affluence. It has been estimated that in the next five years there would be a lot of colleagues in the subcontinent. Hermes is a 170-year-old French luxury brand, best known for its scarves, neckties and Birkin handbags. This would despite Mumbai – or any other Indian city – lacking a defined luxury street like Avenue Montaigne of Paris or Bond Street in London. In addition, such development is a sunshine opportunity for the signage players involving in in-store or in-shop displays.
