Yet another business opportunity for the signage companies with the knack of in-store projects is that Swedish luxury bed brand Hästens is keen to explore more key cities in India for retail expansion. After opening its second store in Delhi, Hästens inaugurated its Hästens Sleep Store at MG Road in the capital city. The aesthetically designed outlet is spread across 2000 sq ft and is designed as an experience zone where visitors can test Hästens Beds along with pillows, duvets and accessories in a plush environment. Hastens entered the Indian market in 2012, and the company is still gearing up to have a robust presence in key metros such as Mumbai, Pune and others all over the country.
