Softbank-backed online grocery company, Grofers, is aiming to generate $1 billion in revenues by the end of this financial year, riding on the massive growth it is seeing in its online and recently started offline business. The online retailer which competes with BigBasket in the same space plans to convert 700 existing kirana stores into Grofers branded stores in this financial year, taking the total number of such stores to 1,000 in Delhi-NCR. Grofers branded stores are 1,000-2,000 sq ft neighborhood stores which Grofers has converted with its own branding, to expand its operations offline. With this offline store expansion plan of Grofers will bring a new business opportunity for the signage companies to tap new in-store signage projects.
