Grofers last year posted revenue of Rs 2,500 crore. The online retailer which competes with BigBasket in the same space plans to convert 700 existing kirana stores into Grofers branded stores in this financial year, taking the total number of such stores to 1,000. Softbank-backed online grocery company, Grofers, is aiming to generate $1 billion in revenues by the end of this financial year, riding on the massive growth it is seeing in its online and recently started offline business. Grofers branded stores are 1,000-2,000 sq ft neighborhood stores which Grofers has converted with its own branding, to expand its operations offline and to reach more consumers. After all, opening of new retail stores by leading retail players such as Grofers is a new business opportunity for the signage companies engaging in in-store projects.
