Gearing up for a major expansion, Goli Vada Pav eyes opening 5000 stores in the next five years, the largest expansion ever for a fast food chain in the country. The company has set plan to open 100-125 stores and clock Rs 70 crore this fiscal, and are targeting a market opportunity of 5,000 stores by 2020. After consolidating its position in Karnataka with 110 stores, the Mumbai-based fast food chain is on expansion mode in Kerala and Tamil Nadu. Three of the 10 new stores opened in the four southern markets over the last few months were in Kerala — at Kozhikode, Thiruvananthapuram and Palakkad. The company has signed up a master franchise for Tamil Nadu and Pondicherry and plans to open 200 new stores by 2020 in these two markets. Signage players, whose activities involved in in-shop branding, displays and graphics, must hook this golden business opportunity which Goli Vada Pav has brought in!
