Godrej Appliances going to Tier II and III markets for exclusive stores

Godrej Appliances is planning to launch 200 exclusive brand stores in 2017-18 in Tier II and III markets. The white goods maker has recently launched its 50th exclusive brand outlet. According to a source from the company, they are launching the exclusive brand outlets to give greater value to their customers. As the company is planning to expand the number of such outlets from 50 to 200 by the end of fiscal 2017-18 in tier II and III cities, these outlets will be setup in association with dealers of the company and this fresh store expansion plan of the company is an added business opportunity for the signage companies dealing in-shop branding and design projects.