Their attempt to compete with modern trade retailers, Godfrey Phillips plans to partner with kirana and grocery stores by appointing them as franchisees for its Twenty Four Seven Convenience Stores. Twenty Four Seven is a subsidiary floated under Godrey Phillips, the flagship company of the K K Modi Group. After test marketing the convenience format across 40 stores, Twenty Four Seven would also adopt franchisees to expand from the current 40 to 2,000 stores in the next five years. Currently, the stores operate in the Delhi-NCR region. The new expansion plan of the Godfrey Phillip is an added business opportunity for the signage players having been engaged in in-shop branding, fabrication and installation jobs.
