Australian coffee brand Gloria Jean’s Coffee has come up to a new stance in business by serving coffee in a street-styled ‘thela’ (cart). Brought to India by Dubai-based Citymax group, the company tried out three retail formats and the brew-on-the-move concept has clicked. Now, it might use the concept for promoting brand visibility. The company plans to have 200 outlets in the next three years. Emergence of this new format retail outlets will be an advantange for the signage companies catering to companies in in-store sector.
