Global boutique shops find India productive

Trevor Beattie is not new to India, nor is India to him. Yet, his agency Beattie McGuinness Bungay (BMB) that he co-founded in 2005 in London is the youngest kid on the block of Indian boutique segment. The kid has walked in with the big daddy of Indian industry Sam Balsara. Balsara’s Madison Communications and BMB are setting up a niche boutique called shop BMB Madison Advertising.  The agency recently won the Grand Prix for Ikea Kitchen Squad campaign at the Kinsale Shark Advertising Awards. Such high-end outlets in the Indian market will guarantee a new revolution in the business of in-store signage companies as well as others like PSPs, fabricators, etc.