Following the strategy of Titan Industries, Gitanjali Gems has increased its focus on jewellery retailing. With this strategy of moving up the value chain and increased focus on branded products, the company expects to improve its margin which has more than trebled in the last six years. With the increase in the number of franchisees, the company expects the share of retail to total sales to increase to 15 percent. Last year, its retail business more than doubled, thanks to the increase in the number of franchisees. This asset-light franchisee model will help the company to maintain growth momentum of its RS 5,015-crore jewellery business. Alongside the growth in the retail front of the company will spur a fresh business for the signage companies dealing in in-store displays.
