Delhi’s first Big Bazaar Gen Nxt retail store opened at Ambience mall at Vasant Kunj, New Delhi. Kishore Biyani-led Future Group bets on the premium brand to attract young consumers. One floor of the 180,000 sq ft store is dedicated for its in-house fashion brand FBB, while the other floor has food, home and electronic products. It is the third Gen Nxt store launch in Delhi-NCR after Ambience mall, Gurgaon and Mall of India, Noida. Launched in 2015, there are now a total of 14 Gen Nxt stores across cities like Mumbai, Delhi, Gurgaon and Noida. Expansion of Big Bazaar Gen Nxt retail store is an added business advantage for the signage companies engaging in in-store projects.
