The Future Group is launching a common loyalty card across all its retail formats this year in September, in association with Payback, a multi-partner loyalty programme company, based in Germany. The company is intending to reach 10 million members through the Packback loyalty programme within a year. The common loyalty card for the Future Group formats would also include the other clients of Payback. With the addition of the Future Group, it would be adding 1,600 new points of sale to the pan-India Payback network. In fact, such move of the company in the expansion front will be an added business opportunity for the signage companies engaging in the in-store and in-shop displays/signages.
