Future Group’s food and grocery convenience store chain Nilgiri’s is on rapid expansion mode this fiscal. Acquired by Future Consumer Enterprise Ltd (FCEL) in 2014, the Rs 800-crore convenience store chain with an established footprint of 180 stores in Tamil Nadu, Karnataka, Kerala and Andhra Pradesh will add 200 new stores at an investment of Rs 43-45 lakh per store. FCEL will invest in brand development, technology upgrades, training staff, marketing and promotions to enable business growth for its franchisee store partners. Opening of the new stores of Nilgiri’s will bring an added business advantage for the signage companies whose expertise is in in-shop designs, displays and such activities.
