A fresh development in the retail sector of the country is that the French luxury goods brand Longchamp announced its India entry as the company has planned to open its first store in New Delhi soon. DOIT Retail Brands has bagged the master franchise rights for Longchamp in India. Leather goods major Longchamp was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family. Longchamp already has a loyal clientele in India and was scouting for an Indian partner. Foray of big multinational brand into the country’s retail arena is a golden opportunity for the signage companies whose activities revolve around in-shop designs, displays and such activities.
