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Franke Faber eyes high-end kitchen appliance market and increasing outlets to 130

Targeting the high-end market kitchen appliance company Franke Faber India hopes to double its turnover in the next three years. In this move, the company, a wholly-owned subsidiary of Franke Artemis group of Switzerland, is focussing on the small, evolving high-end market. In the affluent segment people are spending more on renovation and regular purchase of kitchen appliances. This company, with a network of 100 distributors and 2,000 retailers across the country, further plans to increase its exclusive outlets to 130 from 111 by the year-end. This will help signage players engaging in in-shop display and branding activities find new business opportunity.

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