Makeup brand Forever 52 has opened four new exclusive brand outlets (EBOs) and kiosks across Central and Western India. The new outlets are located at Zora Mall in Raipur (Chhattisgarh), DB City Mall in Bhopal and Gwalior (Madhya Pradesh), and City Centre Mall in Nashik (Maharashtra). The expansion is part of the brand’s broader growth strategy in India. Forever 52 aims to scale its retail network to 100 stores across the country by the end of 2026. Founded in Dubai in 2008 by Hozefa Bohra, Zoeb Bohra and Shabbir Bohra, Forever 52 focuses on professional-grade makeup products at accessible price points. The brand’s mega retail expansion move in India is a big business opportunity for the signage companies engaging in retail display solutions, in-store graphics, and such products and applications.
