Forever 21, part of the Aditya Birla Fashion and Retail Ltd, has launched its first store in Guwahati, Assam. With this launch, the international fast-fashion brand has entered into the North-East retail market. Spread across 11,000 plus sq ft, the newly opened store offers hassle-free shopping experience with apparel, footwear and accessories all under one roof, reflecting the latest trends right from runways to the store. The new store is also equipped with a plethora of styles from the Men’s collection. Vibrancy in the retail sector with the opening of such high-end Forever 21 outlet is new business opportunity for the signage companies engaging in-store projects.
