Fashion retailer brand Forever 21 has launched its second store in Chennai at Phoenix Palladium in the city. It also has an existing store at Express Avenue Mall in the city. The brand offers clothing and accessories for women, men, and kids. Forever 21 operates by bringing in new merchandise daily to keep the store exciting. The brand was founded in 1984 and has more than 550 stores in 27 countries across the globe. In July 2016, Aditya Birla Fashion and Retail Ltd. acquired exclusive online and offline rights to the India network of Forever 21. The brand reaches out to 300 towns and cities in the country and this vibrancy in the retail expansion move of the company is an added business opportunity for the signage companies engaging in in-store branding, graphics, and such applications.
