Forever 21, a fast fashion brand from Aditya Birla Fashion and Retail, strengthens its foothold in Mumbai with the launch of its 4th store, taking the total count to 15 stores in India. The brand has gained immense popularity among the young and fashion conscious consumers and is bullish on retaining its position as the most preferred fashion destination. Having established a strong affinity with fashionable Indians in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad, Forever 21 creates a new fashion destination for the uber-stylish Mumbaikars with its fourth store at Phoenix Market City. Gradual unveiling of high-end outlets like Forever 21 is an added business advantage for the signage companies whose activities involve in in-shop branding, displays, designs and related tasks.
