Food delivery platform Foodpanda, owned by ride-hailing company Ola, plans to open physical outlets for its private label brands, The Great Khichdi Experiment, Lovemade and FLRT, and list them on the Zomato, Swiggy and Dunzo food delivery apps, along with its own platform. The move is in line with Ola’s shift in strategy to largely scale up Foodpanda as a cloud kitchen business rather than as a marketplace model where it would compete head on with larger rivals Swiggy and Zomato. The company confirmed it was moving away from a marketplace food delivery business model, but declined to comment on expansion plans. Foodpanda, however, would continue to invest in expanding facilities and kitchens. Signage companies engaging in in-store branding and graphics will get a fresh business opportunity with the opening of physical food panda outlets.
