Canon’s worldwide premiere of their new Océ Arizona 6100 Series at FESPA Digital 2004 was hailed by the company as a resounding success following the sale of five of the new flatbed printers during the event alone. The company announces the new Océ Arizona 6170 XTS – which took centre stage on its stand at the expo – further demonstrates its ongoing commitment to addressing specific customer and industry needs with sales being signed on every day of the event.
Debuting the new Océ Arizona 6100 Series at FESPA Digital was a specific strategic decision as the company expected it will appeal to a very specific market in which PSPs need the superior quality offered by Océ Arizona technology coupled with the speed to manage the high volume production of rigid media applications. By demonstrating a wealth of applications and technologies, Canon aimed to show visitors at FESPA how they can push the boundaries of wide format print. Their approach was to share ideas, technical advice and success stories to help PSPs drive their businesses forward.
