FirstCry, one of the leading online portals for baby products, recently announces that it has raised around Rs 224 crore in a fresh round of funding led by VC funds Valiant Capital Partners and New Enterprise Associates. With this round, the firm, which claims to be Asia’s largest online store for babies and kids products, has raised a total of around $70 million. The firm will utilise the funds to invest on technology and increasing its product line-up as well as double the number of its branded franchise stores to 200 in the next 12 months. Rapid increase in the physical store expansion of leading retail firms is the sign of surging new business opportunity which signage makers engaging in-shop designs, displays and branding an tap.
